Agenda

Date and TimeTitle
Dec 2, 2018 (Pacific)
3:30am - 4:22am
Zach Selch Master Class in Global Sales - Episode 1

CLICK HERE TO WATCH

Zach is the person that multinationals and well-funded startups reach out to when they want to grow international sales. Join Zach for a webinar series that will start on the 30th of November. Zach will be giving an in-depth insight into Building and Growing a World-Class International Sales Organization, Cross-Cultural Sales, Sales Management, and much more.

Jan 1, 2021 (Pacific)
7:00am - 8:00am
EXIM Insight Interview Series: Industry Experts on Entering International Markets

For American companies of all sizes, exporting makes more sense now than ever before. But exporting is undeniably more complicated than selling domestically. It introduces a lot of new and unfamiliar issues to understand and manage.

 

A Basic Guide to Exporting, developed by the U.S. Department of Commerce, addresses virtually every issue an exporter might face: Getting things rolling, financial and legal issues, delivering your product and more.

Jan 3, 2021 (Pacific)
8:00am - 8:40am
Export Nation Podcast - Patience and Adaptability, Keys to P2S’ Export Success

This episode of Export Nation features P2S’ associate principal and director of the commissioning department, David Howard, and the Irvine and San Jose studio commissioning leader of P2S, Mehdi Heydari. P2S is an engineering, commissioning, and construction management firm offering customized design services to customers across multiple industries. Terri Batch, a senior international trade specialist also joins the discussion.

Relevant Links

Company Information: P2S - www.p2sinc.com
Office: U.S. Commercial Service West Los Angeles
Director: Terri Batch - Terri.Batch@trade.gov
Services - International Partner Search

 

 

Mar 2, 2021 (Pacific)
8:00pm - 9:00pm
International Marketing: The "Virtual" Tradeshow / Module One
Mar 3, 2021 (Pacific)
8:00pm - 9:00pm
International Marketing: The "Virtual" Tradeshow / Module Two: Positioning your "Virtual Image" for International Audiences
Mar 4, 2021 (Pacific)
8:00am - 9:00am
International Marketing: The "Virtual" Tradeshow / Module Three: On Scene and Responding to Visitors
Mar 5, 2021 (Pacific)
8:00am - 9:00am
International Marketing: The "Virtual" Tradeshow / Module Four: Follow-Up: Making the Most of your "Virtual Presence"
Mar 8, 2021 (Pacific)
7:40am - 8:40am
Taste of California Market Briefing India

 

USDA's Foreign Agricultural Service (FAS) India

Gain insights on the India market, learn about the challenges and opportunities that these countries offer to U.S. products. The FAS team will be presenting the information you need to know to be prepared to sell your products.

Mar 8, 2021 (Pacific)
7:55am - 9:00am
What to expect on the Latin American market

Understand the Latin American market with an overview of the region such as economics, retail and foodservice industries, how COVID has impacted the countries, the recovery towards the pandemic, logistics, how to do business in LATAM, and main challenges and opportunities for US products.

Mar 8, 2021 (Eastern)
7:45pm - 9:00pm
Taste of California Market Briefing Hong Kong and Southern China

 

USDA's Foreign Agricultural Service (FAS) Hong Kong and Southern China

Gain insights on the Hong Kong and Southern China markets, learn about the challenges and opportunities that these countries offer to U.S. products. The FAS team will be presenting the information you need to know to be prepared to sell your products.

Apr 8, 2021 (Eastern)
6:00pm - 7:00pm
Taste of California Market Briefing Australia - New Zealand

 

USDA's Foreign Agricultural Service (FAS) Australia and New Zealand team

Gain insights on the Australian and New Zealand markets, learn about the challenges and opportunities that these countries offer to U.S. products. The FAS team will be presenting the information you need to know to be prepared to sell your products.

Apr 9, 2021 (Eastern)
12:00pm - 1:30pm
WUSATA® & USDA's Foreign Agricultural Service (FAS) London Market Overview Webinar - United Kingdom

Join WUSATA® as they host the USDA's Foreign Agricultural Service (FAS) London team for a special presentation on the United Kingdom market. You will not want to miss out on this opportunity to gain insights on the market from those on the ground especially as the country moves forward independent of the European Union. This change means updates to rules and regulations for those operating in the UK and FAS will be presenting the information you need to know to be prepared.

Topics covered in the UK presentation:

  • USDA London Overview
  • Market Overview
  • Demographics
  • UK Ag Situation – Brexit and COVID-19
  • Challenges
  • Key Influences on Consumer Demands
  • Trends
  • Distribution Channels
  • FAS London Strategy
  • Social Media
May 3, 2021 (Eastern)
11:50am - 12:00pm
California Secretary of Food and Agriculture Welcomes You to “Taste of California”

CDFA Secretary Karen Ross provides opening remarks for the virtual “Taste of California” event.  With over 40 exhibitors Taste of California offers an unique opportunity to connect buyers with a diversity of California specialty crop suppliers. California is the largest agricultural producer and exporter in the United States with more than 400 different agricultural commodities. A majority of these products are specialty crops – fruits, vegetables, wine, dried fruit and tree nuts – highlighting some of the best of California’s agricultural bounty.

Jun 7, 2021 (Eastern)
10:00pm - 11:00pm
Salmon and California Prune Chimichurri
Jun 18, 2021 (Eastern)
3:00pm - 4:00pm
A Business of Details - Exporting a California Specialty Crop Product

Companies that are new to exporting and companies that have previously considered and abandoned an exporting plan can use A Business of Details to get up to speed on terminology, processes, common pitfalls and strategies for success. This training video follows a shipment of Romaine Lettuce from a packing facility in Salinas, CA to its destination in Taiwan. <br>
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This project is funded by the California Department of Food and Agriculture’s Specialty Crop Block Grant Program, and is presented by the California Centers for International Trade Development at State Center Community College District.

Jul 2, 2021 (Eastern)
10:30am - 11:30am
Ginger and California Prunes Ice Cream
Jul 2, 2021 (Eastern)
10:30am - 11:30am
Sesame Seed California Prune Balls
Jul 2, 2021 (Eastern)
10:30am - 11:30am
Spicy Vegetarian Chilli with California Prune
Jul 2, 2021 (Eastern)
12:00pm - 1:00pm
California Prunes Chicken Supreme with Brandy Sauce
Jul 2, 2021 (Eastern)
12:00pm - 1:00pm
Turkey Leg stuffed with California Prunes, Walnut & Bacon
Jul 2, 2021 (Eastern)
12:30pm - 1:30pm
Fresh and Fruity California Prunes Salad
Jul. 15, 2021 - 10:00 am to Jul. 19, 2021 - 10:00 am (Eastern) Virtual Buyer Meetings focusing on the UK
 
Virtual Buyer Meetings focusing on the UK scheduled for week of July 14
 
 
The UK is a very important market for U.S. agricultural products. In calendar year 2018, U.S. exports of agricultural, fish and forestry products to the UK were $2.9 billion. There are strong historic and cultural ties between the UK and the U.S., which are obvious in consumer trends in retail and foodservice markets. The UK presents market opportunities for many U.S. consumer-oriented products, including specialty food products, “healthy” food items, wine, sauces, fruit, nuts and juices.
Jul. 26, 2021 - 10:00 am to Jul. 30, 2021 - 10:00 am (Eastern) Virtual Buyer Meetings focusing on Australia - New Zealand
 
Virtual Buyer Meetings focusing on Australia scheduled for Week of July 26
 
 

Australia: Given Australia’s large agricultural base, market prospects for U.S. food products are best in areas drawing on innovative products, economies of scale, and the U.S. position as a counter-seasonal supplier of fresh product. According to Trade Data Monitor data, Australian imports of U.S. agricultural, forestry and fishery products in CY 2019 were valued at over US$1.72 billion. The nature of agricultural products imported from the United States to Australia consists mainly of consumer-oriented (which includes fresh fruit) and intermediate food products (USD 1.17 billion and USD 248.9 million respectively in CY 2019).  The U.S. is the 2nd largest supplier of agricultural products to the Australian market.

 

New Zealand: U.S. Agricultural exports to New Zealand comprise of foods for sale to consumers through grocery retailers, ingredients for local manufacturers, and animal feed ingredients.  In 2019, New Zealand imported US$ 587 million of agricultural products from the United States, of which US$ 382 million was consumer-orientated food and beverage products. Despite its small size and population, New Zealand is a key market for several U.S. agricultural products.  For example, New Zealand is the 10th largest market for fresh U.S. table grapes and 11th largest market for oranges.  It is also the 12th largest market for U.S. dried distillers’ grains, primarily used as dairy feed.

Snacks, including dried fruits, nuts, and health bars, cater to local consumer demand for good quality, healthy food options. Chips and confectionery items are equally as popular. Local consumers view U.S. snacks as high-quality and safe.  Recently, New Zealand has experienced growth in U.S. craft beer demand as the local market flavors and products become saturated.

Aug. 09, 2021 - 10:00 am to Aug. 11, 2021 - 10:00 am (Eastern) Virtual Buyer Meetings focusing on Hong Kong
 
Virtual Buyer Meetings focusing on Hong Kong scheduled for Week of August 9
 
 

Hong Kong is a dynamic export market for U.S. agricultural products. Total U.S. agricultural exports reached US$3.1 billion in 2019, making Hong Kong the 9th-largest market for U.S. food and agricultural exports. For U.S. consumer-oriented exports, Hong Kong ranked 6th in 2019, with exports reaching US$2.8 billion. Hong Kong consumers are willing and able to pay for higher-quality goods.

Hong Kong’s significance as a major food import market can be attributed to several factors: 

  • Most food and beverage products enter duty free;
  • A rules-based import regime and sophisticated infrastructure for trade servicing, including financing and logistics, facilitates Hong Kong’s role as a trade destination and regional hub to China and other regional markets;
  • An affluent consumer base, with per capita income of US$48,980 (HKD382,046) in 2019, among the highest in Asia, that spends a significant portion of income on food.
Aug. 24, 2021 - 8:00 pm to Aug. 26, 2021 - 8:00 pm (Pacific) Virtual Buyer Meetings focusing on India
 
Virtual Buyer Meetings focusing on India scheduled for Week of August 23
 
 
In India imports of consumer-oriented foods, led by tree nuts and fresh fruits, are among the fastest growing segments of imported agricultural products and reached $4.7 billion in 2019, down from $5.3 billion in 2018.  The market for imported foods has grown steadily due to the rise of millennials, affluent professionals, brand-oriented importers, modern retail outlets, e-commerce retailers, and trend-setting restaurants.

Imported nuts and fruits feed into India’s traditional retail channels, with an estimated 90 percent of imported fresh fruit sold in roadside stands and open markets.  Imported packaged and consumer ready foods are found in a small number of gourmet grocery stores, in the imported foods sections of larger store formats, and in thousands of small neighborhood stores.  While opportunities for imported food in the Hotel, Restaurant & Institutional (HRI) and food processing sectors are improving, the India market remains relatively small due to high tariffs, ongoing import restrictions, and strong competition from the domestic industry.

Nov 26, 2021 (Pacific)
2:00am - 2:32am
A Look at Festive Drinks for the Holiday Season

As the end of the year approaches, it brings celebrations that may include family, friends, food and, of course, good drinks. Often times, special or traditional libations reserved for these festive occasions are popped and shared.

But what makes a drink festive? What makes it unique, or holiday-worthy? Is it the ingredients? The history? The people you enjoy it with?

Maybe it’s a little bit of everything.

In this episode, we take a look at festive drinks for the holiday season.

Spirits Editor Kara Newman speaks with beverage pros Jackie Summers, founder of Jack from Brooklyn and creator of Sorel Liqueur, and Joanna Carpenter, a bartender, beverage consultant and equity, diversity and inclusion educator. They discuss what makes a drink festive, including the traditions behind it, the people who make it, and how and with whom to best enjoy it.

Ultimately, it may be less about the specific pour in your glass and more about enjoying the moment, appreciating the experience and making a lasting memory with your loved ones.